If you’ve driven through the Webster Square area lately, you may be forgiven for thinking that there might be a hostage situation going on where Another Story used to be. Call off the SWAT team, it’s just a new market with a very tight signage budget.
What a great marketing idea!
When you are opening a new retail business in Worcester, you could set up some kind of spectacle like a hostage crisis or maybe a guy threatening to jump, and the “savior” could be the owner of the new business. TV crews and curious locals would suddenly descend upon the location with renewed vigor and interest.
I think this idea has potential for rejuvenating all of Worcester, one neighborhood at a time. All it it takes is vision.